Sparks brings you stories on the things you love from all across the Web, so it’s easy to strike up meaningful conversations with your friends.

When you first arrive in Sparks, you’ll see a collection of featured interests. If nothing strikes your fancy, search for a different interest.

Let’s say you’re learning to juggle. You can search for ‘juggling,’ then add it as an interest so you can always be kept up to date on the world of object manipulation. And if you get tired of people calling you a clown all the time, you can remove this interest.

Here are two video introductions of Sparks with a few thoughts on why we share the things we’re interested in. Check out some ways we’ve been rethinking real-life sharing for the web at plus.google.com/sparks.

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