Klout found the top ten most influential musicians/artists based on Klout to show who is the best at leveraging and engaging with their audience. Unsurprisingly, Justin Bieber is in lead along with many other young artists such as Lady Gaga, Chris Brown, Rihanna, Joe Jonas, Gypsy Heart Tour, Selena Gomez, Nicki Minaj, Jasmine V, Katy Perry.
If one tweet from 50cent can affect the stock market, there is little doubt that social media can affect CD sales and an artist’s popularity. Nowadays, an artist joining or leaving Twitter makes headlines and effectively harnessing social media is no longer optional, but essential for new and established artists alike.
The Hollywood Reporter
Conan vs. Leno, Justin Bieber vs. Lady Gaga – Who Has More Social Media Influence?
“Klout is one of various companies looking to rate influentials and the strength of individuals’ brands depending on the number and kinds of people who follow them on Twitter or comment on their Facebook pages.”
(Statistics of Justin Bieber, Lady Gaga, Chris Brown, Rihanna, Joe Jonas, Gypsy Heart Tour, Selena Gomez, Nicki Minaj, Jasmine V, Katy Perry were taken 10th of June 2011)
So do other well-known artists compare to these social media gurus? Coldplay is an 81, MC Hammer a 74, and Dave Matthews is a 54. Clearly, being well-known is not enough to make it into the top 10.
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