An Experian report claims Pinterest is now the third most popular social network, behind Facebook and Twitter. See here a video report from Newsy:
Embedded Video Source by Newsy.com
Transcript by Newsy
Pinterest made waves last December when it became a top 10 social network.
Now, an Experian report has moved it up to number 3.
The social network site lets users “pin” images they find on the web to their virtual pinboards and the faster users continue to consume, create, and share the faster Pinterest will continue to grow. (YouTube)
Digital Trends says after seeing a large increase in traffic between January and February, the site is growing more popular than other social media sites.
“The new Experian report says Pinterest’s traffic surged 50 percent between February and January of this year, which is growth that’s stunning in itself. That surge has allowed the site to overtake services like Tumblr, LinkedIn, and Google+.”
Pinterest’s strategy of pinning has worked so well, VentureBeat says, many competitors are trying to mimic the trend.
“There are travel-focused sites like Trippy, Wanderfly, and Gtrot. There’s several dude-focused sites like Mantersting and Gentlemint.”
Popularity aside, Geekosystem reports, to be truly successful, Pinterest needs to figure out how to start making money.
“How the service will capitalize on this growth — or monetize it — remains unclear. One thing is certain: Now that a major marketing analytics firm has declared it a top-three social site, users should brace themselves for an even bigger push from marketers on the service.”
This graph by CNET shows just how dramatically Pinterest’s internet traffic rose. The site barely registers before late July 2011, then it explodes to more than 20 million by the end of January 2012.
Ahead of Pinterest on Experian’s social media rankings? Facebook and Twitter.
Transcript by Newsy.
(Image source: pinterest.com)