Twitter Advertising for Small Businesses

Twitter Advertising for Small Businesses

Successful small business owners intuitively know how to build meaningful relationships with their customers. They were the first to use Twitter to talk with consumers in real time, and their creativity demonstrated Twitter’s potential as a marketing platform.

Today, some of the most effective marketing campaigns come from small, local, or Internet-only businesses—like the mouth-watering photos of @VanillaMoonBake’s cupcakes, or the Tweet contests hosted by @glennztees to promote their latest T-shirt designs.

Soon, small businesses based in the United States will have the chance to take their Twitter marketing efforts to a new level. Starting in late March, Twitter will introduce a new advertising offering that makes it simple for companies of any size to grow their businesses using the Promoted Tweets and Promoted Accounts products.

Twitter has partnered with American Express to make it easy for small business owners to advertise on Twitter. American Express Cardmembers and merchants based in the U.S. will be invited to try this new advertising solution before anyone else, and American Express will give $100 in free advertising to the first 10,000 eligible businesses to sign up.

Starting today, American Express Cardmembers and merchants can register to participate in the initial introduction of this new offering via

This new offering will be launched more widely later this year.


About the author


Norberto Moreau is co-owner of the group Allied Management Ltd (Hong Kong, London, Valencia). The group and his associates have activities in Yachting, Properties and IT.