Groupon launches “Clicky the Clickable Value Wheel.” It’s a Facebook game that allows users to “spin” for various Groupon deals. See here a video report from Newsy:
Embedded Video Source by Newsy.com
Transcript by Newsy
BY NATHAN BYRNE
ANCHOR CHRISTINA HARTMAN
It’s the new face of frugality from Groupon. But for naysayers, the eyes have it. A CNNMoney reporter calls Clicky the Clickable Value Wheel, quote, “bizarre.” She says Groupon’s new gimmick…
“…with large eyes and pursed lips, looks more like a creature than a feature.”
Groupon’s Mike Bennett, whose title is truly “Head of Imagination,” uses comedy to convey the story of Clicky’s creation on the company’s website.
MIKE BENNETT, GROUPON HEAD OF IMAGINATION: “We took our trip out to Tahoe like we always do. It’s a five-week imagination vacation. And we fish, and we hunt, but for ideas. And after some intense self-finding, we landed on Clicky the Wheel.”
Laughing aside, this is serious business for Groupon, which will connect with Facebook on this venture. A Chicago Tribune writer explains how it works.
“Registered users can connect to the new promotion through a Facebook game application and then spin to score $5, $10, $50 or $100 discounts … The odds favor Groupon. Your chances of winning $100 is one in 100,000; $50 is 1 in 10,000; $10 is 1 in 100; $5 is 1 in 20.”
One Mashable writer says Clicky’s marketing charm worked on him.
“I’ve never taken part in a Groupon deal, but I gave the wheel a spin … the idea of getting a discount on top of a discount has appeal.”
Since its November 2011 IPO, Groupon has faced an uphill battle. The company could use some positive spin to bring up its stock price. Here’s CNBC’s Closing Bell…
“Groupon is up about four percent on a mobile deal with Deutsche Telekom, as well as a new Facebook marketing game called ‘Clicky, the clickable value wheel.’ … Now, so far this year, Pandora stock is up nearly 15 percent, but year-to-date, Groupon stock is down over seven percent.”
Transcript by Newsy.
(Image source: Newsy)