In what some tech bloggers are calling Google’s biggest change in a decade, Google Plus has merged with Google Search. See here a video report from Newsy:

Embedded Video Source by Newsy.com

See also the Google Video:
NEW Google Search, plus Your World (+Video) http://en.inmoreau.com/1543

Transcript by Newsy

BY MALLORY PERRYMAN

Tech bloggers say Google search has been “plus-ified”.

The search titan has officially integrated its social sphere– Google Plus– into its search platform.

Here’s how it works:

The service is called “Search plus your world”. When G+ users use the tool– they’ll get regular old web results plus updates, photos, or user profiles from their G+ circles.

A GigaOM blogger says– this is a game changer.

“This kind of tight integration of Google+ and Google’s search is a remarkable step for the company… it could give Google+ a huge boost and finally help the social network to catch up with millions of consumers that have been holding out on giving it a try.”

Google reports it has about 49 million G+ users in the U.S. A guest blogger for Tech Crunch says– that number needs a boost if Google wants its personalized system to catch fire.

“The only source of social data Google uses to personalize its search results is Google+…For the time being then, Google’s interpretation of what ‘your world’ looks like will remain very limited – maybe even to the point where those personal results you do see aren’t even that useful because almost all your real friends are on Facebook and Twitter instead of Google+.”

Speaking of Facebook– a VentureBeat blogger says Google’s new search feature may finally even up the score between G+ and its social networking rival. Not in user counts– but in ad dollars.

“Facebook has for some time been stealing Google’s ad revenue due to its ability to serve highly targeted ads based on social graph data. With Google+, Google is making a bid to acquire and build a social graph just as rich as Facebook’s — richer, in fact.”

But does building a social presence fall in line with Google’s original mission? A senior editor for the Atlantic argues– Google set out to organize the world’s information– notGoogle’s information.

“Google was built to sit atop the entire Internet. In the drive to integrate Google Plus, they have had to backburner comprehensiveness. The pre-social Google would have attempted to integrate all social networks into its searches. “

You can opt out of G+ results by toggling to the “global” rather than “personal” option in the right corner of the Google Search page.

Transcript by Newsy.

(Image source: Newsy)

Sources: Google | GigaOM | Tech Crunch | Venture Beat | The Atlantic