New Apple TV On The Way? (Video Report)


Reports of a new Apple TV surfaced in a recently released biography on the life of Steve Jobs. What should people expect of the product? See here a video report from Newsy:

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Transcript by Newsy


You’re watching multisource technology news analysis from Newsy.

Of his efforts to build a new Apple branded TV with “the simplest user interface you could imagine,” Steve Jobs said, “I finally cracked it.”  And the big screen could be equipped with a little voice you’ve been hearing a lot about — Siri.

A Wired writer says this…

“Could drastically simplify content search and selection, thanks to its smart voice-recognition technology. You could toss that heinous remote in the trash, and instead direct your TV experience using voice commands.”

According to unnamed sources, the creator of iTunes, Jeff Robbin, will lead the process. But a writer for PC Mag is still skeptical given the amount of Apple ideas and products that have been thrown away.

“…‘working on’ and ‘bringing to market’ are two different things entirely. Apple is no doubt ‘working on’ a lot of things in its Cupertino skunkworks, many of them never to be seen by a single customer.”

But rumor has it the TV could be for sale by 2013, though a blogger for ZDNet thinks the TV could be a hassle and says ‘what’s wrong with the current Apple TV anyway?’

“I don’t think it’s a good move for the company. I just don’t want to have to remove a 50-60” television from my wall when I want to upgrade it in a year or two. Its better to have the smarts in an easily-upgradable box- which is what the current Apple TV is for.”

Munster estimates Apple’s TV could generate up to six billion dollars in revenue by 2014. And a wrtier for TechZone says it’s possible you’ll have to pay per-show and that could be steep.

“With children in the house there is now very little risk to channel surfing, but a $1 a pop per kid could run up a $100 bill in an hour just by watching parts of lots of programs. Even the potential for this could scare the heck out of a parent.”

Forbes says whether the Apple branded TV is successful or not, one thing is for certain: the Steve Jobs legacy lives on.

“Bottom line: Apple’s new television seems at least a year away, but I am already getting excited. Many will see this as ‘proof’ that there is life at Apple beyond Steve Jobs, but I consider it rather to be proof that Jobs left a nice product pipeline for Apple to deliver after his untimely death.”

Transcript by Newsy.

(Image source: ZDNet)

Sources: Wired | PC Magazine | ZDNet | Tech Zone | Forbes

About the author


Norberto Moreau is co-owner of the group Allied Management Ltd (Hong Kong, London, Valencia). The group and his associates have activities in Yachting, Properties and IT.